Hasty Ruminations

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Thursday, November 18, 2004

It just doesn't... SING

CHICAGO (Nov. 17) - The discount retailer Kmart Holding Corp. is combining with one of the most venerable names in U.S. retailing, Sears, Roebuck & Co., in an $11 billion deal that will create the nation's third largest retailer... The company being created by the surprise combination announced Wednesday would be known as Sears Holdings Corp., but will continue to operate the Kmart and Sears stores under their current brand names.
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What a dull name! Let's see if we can help:

Sears + K-Mart
S from Sears, mart from K-Mart = Smart (You think?)
S from Sears, kar from K-Mart = Skar (Bandaids for old Scandanavian injuries)
ar from Sears, ar from K-Mart = Arar (Specialty items for grunts, sailors and WWF)
ar from Sears, mart from K-Mart= Arm Art (All employees will get tatoos by 2:00 pm)

or

K-Mart + Sears
Mar from K-Mart, s from Sears = Mars (Look at all the parking on the red planet)
t from K-Mart, ears from Sears = Tears (After the usual merger-caused layoffs)
KM from K-Mart, S from Sears = KMS (Nothing, but still better than Sears Holdings!)

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