Hasty Ruminations

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Saturday, March 26, 2005

More Fingers

The latest on Wendy's new chili, Digital Delight:

Anna Ayala, the 39-year old Las Vegas woman who bit into the finger (in her Wendy's chili), said she is still nauseous and sleepless over the incident. "That is very sick, sick, sick," Ayala told the San Jose Mercury News. "It's disgusting. You're playing with the human race."

Wait a moment... ... Who is playing with the human race?

Anna, this isn't like the plague, or Global Thermonuclear War, after all.

Ayala said she still flinches at the memory of the incident, which occurred when she stopped for a meal while preparing to drop off her in-laws after a trip to Mexico.

Aha! Probably all drug mules, eh, Anna?

"It's a taste I have never tasted in my whole life," she said.

Could be true. Some children don't suck their thumbs.

Peter Oakes, a restaurant analyst, said he doesn't expect Wendy's business to suffer long term. The hamburger chain serves about 6 million meals a day across the country and has a "national reputation for both quality and cleanliness," he said.

6 million fingers would be noticed.

"To me the yard stick here is whether the single incident prompts the consumer to lose confidence in the brand.

If they do, would we say they gave the finger to Wendy's? Oops, never mind.

It's understandable to see some kind of knee-jerk reaction," Oakes said.

PLEASE, no metaphors with body parts in this story! You're playing with... oh, never mind.

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